There's a market out there for people who hate the movie-going experience. The movie industry just doesn't want to accept it:
"If you've got it, flaunt it," said a confident Sony Motion Pictures Group chairman Tom Rothman when taking the stage at the annual gathering of cinema operators in Las Vegas, where the major Hollywood studios go to promote their upcoming slates.
What happens in Vegas stays in Vegas — except when it comes to CinemaCon, which is always certain to generate headlines and controversy as Hollywood promises theater owners that it's got the goods.
This year's convention, which ran from April 11-14, was no exception, offering up new trailers and footage for a wide array of films, a parade of top stars (including Jennifer Lawrence, Chris Pratt and Will Smith), James Cameron's announcement on stage that he's making four Avatarsequels instead of three and much talk about Sean Parker's divisive proposal to make new movies in the home for $50.
They can fight it all they want, but television is producing better fare than most movies. And if television is working that well for people, the movie industry is going to be left behind and they'll be scrambling to release films to play at home before you know it. The only thing missing here is a quote from someone who thinks they know what's happening:
“We are not going to let a third party of middlemen come between us,” Warner Bros.chief Kevin Tsujihara said to strong applause from the audience of theater owners.
Unless, of course, the consumers abandon your product and this ends up being the only way you can make money.